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Marketing

Advertising & Marketing on the Internet
• Sponsored by Bureau of Commerce, U.S. Federal Trade Commission
• This guide explains the "rules of the road" for those desiring to do business on the Internet; outlines federal trade law for 13 topical areas, including truth-in-advertising, credit/financial issues, endorsements, warranties
• Also provides information on penalties for noncompliance, consumer privacy online and related issues
• Downloadable in PDF format only
• Best federal source for official policies regarding this sector of marketing

Consumer Expenditure Survey
• Sponsored by Bureau of Labor Statistics, U.S. Department of Labor
• Provides extensive statistical data for a wide variety of consumer-related topics, including buying habits, expenditures, consumer units (single, family); also includes data on age, education, pre-tax income, occupation, region of residence
• Most statistical tables compiled from 2000, 2001 data
• Links to related federal sites
• Includes an A-Z index for all categories of Bureau of Labor Statistics online resources
• "General Overview" provides information about survey's statistical tables, glossary, FAQs
• The Bureau of Labor Statistics has long been one of the federal government's most reliable data sources; the Consumer Expenditure Survey is its most authoritative source on consumer spending

Great Ideas — Questions to Consider When Analyzing Service Marketing Case Studies
• Compiled by Leon Winer, Lubin School of Business, Pace University
• Provides a list of questions designed to help students to analyze case studies in service marketing
• Includes bibliography
• Although this site is not extensive, it is quite useful for its intended purpose

ICONOCAST
• Created and maintained by Michael Tchong
• Offers a free weekly e-mail newsletter, the "Trendsetter.com Newsletter," which highlights "ICONOWAVES," new trends impacting on marketing
• Archives (beginning in 1998) profiles topics like measuring market share, conducting competitive intelligence, marketing optimization
• Provides information about consulting, seminars, speaking
• Great source for keeping abreast of issues of current interest in marketing

International Market Research Information
• Sponsored by Dialog Corporation
• "IMRI Directory of M.R. Agencies" provides contact information for over 6,000 agencies in 100 countries
• Directory may be browsed by world regions, countries, specialist services/fields, full-service multi-specialty agencies, publishers of market reports/studies; many link to agency homepages; contact information is provided for others
• Indexes "source details of over 40,000 reports, and over 14,000 abstracts from leading M.R. journals & conferences around the world"; reports and abstracts are available for a fee from Dialog's online database host, DataStar
• This is a "mixed" site; while access to directory information is free, access to abstracts/reports is fee-based
• This site is excellent for anyone seeking links or contact information for worldwide market research companies

Internet Marketing Research Resources Homepage
• Maintained by Wai-Sum Siu, Department of Marketing, Hong Kong Baptist University
• "Designed specifically for the course Marketing Research (MTK 2330)"
• "Marketing Sources" links to sites for "virtual libraries," teaching materials, marketing-related online journals/magazines, professional associations, listservs, usenet groups
• "Web Search Tools" links to popular search engines, Asian search engines, parallel search sites, "all-in-one" search sites
• Offers tutorials on compiling/designing market research questionnaires (includes examples); also offers examples of commercial websites for marketing products and services
• Although the selection of sites on this page is well-chosen, many of the professional sites and resources linked here can be found on other marketing websites; the primary value of this page is its thorough concentration on questionnaire design, which offers a practical dimension not often found elsewhere

KnowThis.com: The Marketing Virtual Library
• Maintained by Paul Christ, Marketing Department, West Chester University of Pennsylvania
• "The chief goal of KnowThis.com is to offer a web site that is committed to providing unbiased objective information that will offer valuable tools for academics, business professionals and students of marketing and related fields"
• This site is the "Marketing specialty area" of the World Wide Web Virtual Library
• Links to hundreds of sites for the following categories: advertising & promotion, careers & jobs, customer-focused marketing, education, general resources, groups & meetings, Internet marketing & e-business, legal issues in marketing, market research, marketing strategy & management, publications, books & journals, retailing, shopping & consumers, international marketing & trade, selling & sales management
• Each category includes an "area description" and sub-categories (55 in all); includes annotated links
• Searchable, but best results are achieved by browsing
• Nothing compares to this meta-site for comprehensive coverage of every conceivable area of marketing; excellent in all regards and the best place for research at all levels

Krislyn's Strictly Business Sites: Advertising & Marketing
• Edited by Paul J. Wilczynski for the Krislyn Corporation
• Links to academic, general interest and commercial sites on advertising and marketing, including demographics, market research, Internet marketing, professional associations/organizations, journals/magazines
• Annotations accompany many links
• Links to other business subject pages sponsored by Krislyn
• Sites linked to this page are well-chosen and represent many of the most popular and noteworthy sites for advertising/business; a good place to start basic research

Market Research
• Maintained by Ka-Neng Au, Rutgers University Library
• Combines print resources and website links for conducting market research
• Links to government data sources, commercial data sources; lists print sources for "special populations"
• Excellent annotations accompany most links
• This guide continues the high-quality standards of Rutgers Libaries' "Subject Research Guides;" a well-organized site which provides an excellent introduction to market research

Market Segment Resources
• Sponsored by Abbott Wool
• Links to websites for population-specific marketing audiences: African-Americans, Asian-Americans, Hispanic-Americans, "teens," "singles", "50+"
• Also links to advertising agencies, marketing consultants, media, government resources, professional associations/organizations
• Very useful for finding demographic data for market segmentation

Marketing
• Sponsored by Gelman Library, George Washington University
• Bibliography of marketing-oriented statistical compilations, statistical indexes, advertising sources
• Extensive, annotated listing of print sources, especially for consumer research, demographics
• Links to other Gelman Library research guides for companies, industry, international marketing, business abstracts/indexes, U.S. economic data
• This is an excellent list of print resources, many of which can be found in many academic libraries or large public libraries

Marketing & Advertising: Subject Collections
• Sponsored by Internet Public Library (IPL)
• Links to primary, popular sites for marketing/advertising
• Short annotations accompany each site
• Also links to IPL pages for marketing/advertising magazines and marketing/advertising associations on the Internet
• Not extensive, but a good place to begin research

Marketing & International Business Links
• Maintained by Syed Tariq Anwar, T. Boone Pickens School of Business, Texas A&M University
• This immense page, which is updated regularly, links to over 1,500 sites in marketing and international business
• Links to marketing resources include the following: general marketing, international marketing, directories, publishers, the media, course syllabi, tutorials, libraries, marketing departments
• No annotations
• The marketing links offered here are very useful but limited in number; the primary value of this site is its excellent coverage of all categories of international business (probably the most comprehensive listing on the Internet and certainly one of the best)

Marketing Dictionary
• Compiled by Don Brademore, Department of Marketing, Monash University (Australia)
• Extensive glossary of marketing-related terms
• Definitions are cross-referenced
• One of the best, easy-to-use marketing glossaries currently online

Marketing: General Marketing Links
• Maintained by Sheila Webber, Department of Information Studies, Sheffield University (UK)
• This site "... does not aim to be a comprehensive list"
• Links to websites for the following: general marketing sites/portals, glossaries, news sites, journals, marketing associations, customer relationship management portals, related sites
• International in scope (with an emphasis on the USA and UK)
• Annotations accompany most links
• Also includes information on the marketing cycle, marketing mix, services, marketing
• This site, while not extensive, links to the some of the best, most representative marketing sites currently available; great place to begin research

MarketingProfs.com
• This site, the goal of which is to "... bridge the gap between cutting-edge theory and business practice," provides access to "... articles, tutorials, perspectives, features and tools" for the latest information and trends in marketing
• Subscription (it's free) allows members to access all services and resources of the site
• Free "Marketing Profs Newsletter" is archived; divided into 15 categories, including branding, service/CRM, customer analysis
• Great source for up-to-date, practical information on marketing

Marketing (U.S. and International)
• Maintained by Jason Martin , Louisiana State University Libraries
• Despite its name, this page primarily links to international business sites with marketing content
• Links to world regions, country reports, international business gateways
• Also provides limited links to Internet marketing, journals/scholarly publishers
• Includes excellent annotations
• One of the best sites for international marketing topics and issues

Marketsearch Directory (MD)
• This website provides a "Database Index" which allows users to locate 20,000 market research reports/studies by topic
• Provides the following for each report/study: title, brief description of report's contents (includes its length, frequency of publication), countries covered, price
• Reports/studies have been prepared by over 700 research firms
• Reports/studies are for industrial and consumer products and services
• Scope is international
• All reports have been prepared within the last 5 years
• "Updated continuously"
• "Additional information" about reports may be purchased
• Although much of this site's content is fee-based, its free-search option is one of the best ways to determine what sorts of reports/studies are available online

MouseTracks: The List of Marketing Lists
• Sponsored by New South Network Services
• Links to over 70 sites for marketing-oriented discussion lists
• Each link provides listserv or e-mail address, subscription information (if any), and a short annotation about the discussion group (its purpose, target audience)
• Primarily US in scope, with limited international coverage
• Solicits new links
• Also links to conferences
• Great resource for exchanging ideas with others who are interested in marketing

Peerspectives
• Sponsored by Edmund Lowe Foundation (ELF)
• Site's goal is to provide "... Information, Insight and Inspiration for Business Owners"
• "Insights On"..." provides a topical directory of basic areas of business management for 31 sub-topics
• Sub-topics include customer relationship management (CRM), launching a new product, lead generation, target marketing, multicultural marketing, defining and serving a market; each sub-topic provides annotated links to articles (from ELF and other sources)
• Many articles are relatively short, but some are quite lengthy; all are geared toward practical applications
• Also searchable
• Excellent source for targeted, up-to-date, practical advice on marketing issues

Quirk's Marketing Research Review (QMRR)
• Contains "Article Archive" of over 1,000 articles, case histories, with a "practical, real-life approach"; many articles are written by industry professionals
• Archive may be browsed by topic, industry or topic/industry
• Includes links to glossary, job openings, associations, research forum, specialty directories of research
• Provides subscription information; current year's articles available only in print subscription
• This is very useful for "nuts-and-bolts" information on marketing issues and trends, especially for hard-to-find topics

Recent Changes in U.S. Family Finances: Evidence from the 1998 and 2001 Survey of Consumer Finances
• Published in "Articles from the Federal Reserve Bulletin — January 2003"; prepared by Ana M. Aizcorbe, Arthur Kennickell, Kevin B. Moore, with the assistance of Ryan B. Bledsoe, Gerhard Fries, and L. Brooke Wells
• This is an in-depth analysis of family economic status compiled by researchers from the Federal Reserve Board's Division of Research and Statistics, utilizing data from the 1998 and 2001 "Survey of Consumer Finances"
• Taking into account family income (net worth, assets/liabilities) during that time period and drawing upon 14 statistical tables, the study concludes that family income exhibited overall growth during the period, but not equally among all socio-economic groups
• Includes an " Appendix of Survey Procedures and Statistical Measures"
• In keeping with the Federal Reserve Board's standards of research, this study provides expert analysis of recent trends in consumer demographics and related issues

Social Science Information Gateway (SOSIG): Marketing
• SOSIG is "... a freely available Internet service which aims to provide a trusted source of selected, high-quality Internet information for students, academics, researchers, and practitioners in the social sciences, business, and law"
• Links are categorized by "Resource Types" for the following: editor's choice, articles/papers/reports (collections /individual), bibliographic databases, companies, data, educational materials, governmental bodies, journals (contents/abstracts, full-text), news, organizations/societies, reference materials, research projects/centers, resource guides
• "Record Details" accompany each link and contain a brief but incisive annotation
• Links to related SOSIG pages for advertising, consumer behavior, market research, marketing channels, marketing management, public relations, retail marketing
• Scope of links is international (but primarily from the UK and USA)
• This is one of the best resources of its kind on the Internet, due to its subject breadth, excellent organization, cross-referencing, and quality of site annotations
• Although this outstanding website is intended for marketing professionals and academics, its comprehensiveness and navigability make it a useful source for anyone interested in in-depth research on this subject; excellent in all regards

Subject Guide to Marketing Research in the Ithaca College Library (ICL)
• Compiled by James Bondra
• Provides advice for research strategies for utilizing the ICL's print resources and websites
• Print resources include abstracts/indexes, dictionaries/encyclopedias/manuals, professional association/organizations, consumer profiles, bibliographies, market share, industry information
• Annotations accompany most citations and links
• Print resources may be found in many academic libraries or large public libraries
• Very useful guide for planning strategies for conducting market research

Syllabits: Marketing
• Sponsored by New South Network Services
• Links to course material examples for US colleges/universities; not universal
• "Marketing" divides into 19 sub-topics for marketing activities and issues
• Each sub-topic links to course syllabi for specific colleges/universities; syllabi are ranked by level (undergraduate, MBA, PhD or unknown) and by type (syllabi, cases studies, homework assignments or combination of one or more of these)
• Links from sub-topics vary according to subject
• Links to 7 additional Syllabits pages for other business categories
• Very useful for faculty and students as source comparison examples for marketing

Websites discussed on this page are for informational purposes only. Johnson & Wales University Library is not responsible for the accuracy, content, or stability of any websites linked to this page.

Compiled by Rick Keogh 5/01; updated 4/03; links last checked 8/06

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