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Full-text books online covering marketing research, technology, and general interests! 
E-books are only available to the Johnson & Wales University community.


Off-campus access: Most J&W resources will prompt you to type your first name, last name, and the 14-digit barcode number on your Johnson & Wales University I.D.  If you
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COMPUTER SCIENCE

Safari Tech Books Online (Providence Campus)
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E-book titles specific to computers and information technology for IT professionals, programmers, and students. Safari coverage includes Certification, Databases, Desktop Applications & Publishing, e-business, Enterprise Computing, Graphics, Hardware, Markup Languages used in Web Authoring & Design, Networking, Operating Systems, Programming, Security, Software Engineering, and Web Administration. Click on the tab "My Bookshelf" to display the list of J&W's subscribed e-book titles. Read books from cover to cover, or use a book's hyperlinked "Table of Contents" to read just those chapters of interest to you.
• IMPORTANT: Please click on "Logout" when you are finished.  Only a limited number of users can access Safari at the same time.  If you are temporarily unable to access Safari because the connection is busy, please try again.


GENERAL

NetLibrary
on campus | off campus

An archival collection of over 4,000 online books on a variety of topics, most of which were published from 1980 through 2001 and are now in the public domain. Search for a book, or select “See our collection of ebooks” to browse through the complete list of book titles. To customize your online reading experience, “Create a Free Account” and log in with your username and password of your choice. A personal account lets you create a list of Favorites (titles to read for future reference) and make notes about a book.


MARKETING RESEARCH


Apparel Market Research Handbook 2006 (Providence Campus)
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The U.S. apparel market is analyzed. Chapters cover Accessories (footwear, jewelry, leather & luggage), Athletic Apparel, Infant and Toddler Clothing, Women’s & Men's Apparel, Tween to Teen Apparel, Plus-size Apparel, Sportswear, and Swimwear. Key markets are assessed such as Baby-Boomers, Back-to-School, Catalog and Online Markets, and Christmas Holiday Shopping. Other chapters cover Advertising, Capital Expenditures & New Stores, Designer Brands, Licensed Apparel, Profiles of Key Retailers, and Recent Market Trends & Outlook.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 


Beverages Market Research Handbook 2008  (Providence Campus)
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The U.S. beverage industry is a $300 billion market, and the average person in America consumes 192.0 gallons of beverages annually according to the Beverage Marketing Corporation.  Learn more about the U.S. market for refreshment and nonalcoholic beverages (bottled water, coffee, tea, energy and sports drinks, soda), alcoholic beverages, beverage-focused leisure (wine & beer festivals, winery & brewery tours), data on consumption trends, consumer spending, demographics, and market trends for all beverage segments.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466). 
You will be asked to give your JWU-Providence Library barcode. 


Casinos 2007  (Providence Campus)
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A comprehensive look at all kinds of casinos: “Combined, the gross gaming revenues of 512 casinos in the U.S. in 2006 were $58.6 billion.”  Explore Canadian, Caribbean, Commercial, Cruise & Offshore, Land-based, Racetrack/Racinos, Riverboat or Dockside, and Tribal casinos.  State-by-state statistics, where available, compare the number of casinos & their square footage, bingo seats, gaming machines & gaming revenue, poker tables, slot machines & slot revenue, and table games.  Other areas of casinos include their Entertainment (boxing & ultimate fighting, Las Vegas shows), Lodging (casino hotels, state-by-state), Nightlife (nightclubs & “ultralounges”), Restaurants (celebrity chefs), and Retail Stores, and Amenities (amusement parks & roller coasters, golf, marinas, museums, and spas).  Casinos are also a destination for conventions & meetings (convention facilities, state-by-state).  Check out Casino Destinations (reasons for visiting & frequency, gaming behavior & budgets, entertainment, visitor demographics).  How do casinos market themselves (cash services, loyalty programs, comps & promotions, junkets)?  What are the customer/player demographics (high rollers, diversity)?  Plus, profiles of major casino corporations.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.


Consumer Behavior 2008  (Providence Campus)
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Why do consumers buy and what influences their purchasing decisions?”  American lifestyles are changing (the 24/7 hour society, the online world, and the impact of tech trends at home and at work).  Demographics accompany various consumer groups organized by gender, age (Baby boomers, Generation X, Millennials), ethnicity, income level, and consumers with disabilities).  Timely chapters cover customer concerns such as product safety and green consumerism.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466). 
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Consumer Use of the Internet & Mobile Web 2008 (Providence Campus)  
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$350 billion is spent annually on Internet content, access, e-commerce, and online advertising! This handbook looks at Internet use and expenditure in the U.S.  Online activities are wide-ranging and include social networking (Facebook, MySpace), blogs, podcasts, banking & finance, entertainment), gambling, job hunting, hobbies (culinary arts, genealogy), house hunting, shopping, travel planning, and reference websites that are educational and health-related. Find demographics about online users and how they stay connected through wireless Internet access and mobile devices such as cellphones, and PDAs (Personal Digital Assistants).
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 


Entertainment, Media & Advertising Market Research Handbook 2007
(Providence Campus)  on campus | off campus

Industry trends in 2007?  Parts II & IV look at Media & Advertising and Marketing & Promotion.  All forms of media are covered including Cable & Satellite Services (Internet Protocol TV, Pay-per-view, Video-on-demand, VoIP ‘Voice-over Internet Protocol’), Consumer Magazines, Newspapers Online, College Newspapers, Internet, Mobile Media, Broadcast versus Satellite Radio, and Digital TV.  How do you promote your corporate image and also practice corporate social responsibility?  Learn more about “green initiatives” & marketing and socially-conscious ad agencies.  Other chapters cover Branding & Naming Rights (colleges, convention centers, sports venues, shopping malls, hospitals).  Part III covers Entertainment and includes Consumer-Generated Content via the Internet (MySpace, YouTube, blogs, podcasts), Top Tours, Video Gamer Demographics, and Illegal Downloading/Music Piracy.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.


Gaming & Wagering 2007  (Providence Campus)
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“U.S. consumers spent $131.6 billion on legal gaming & wagering in 2006...” in all types of gaming activities: Bingo, Casinos (land-based, racinos, riverboat, tribal), Lotteries (multi-state mega-jackpot games), Online Gambling (demographics of online gamblers, online sports betting, online poker), Parimutuel Handle (greyhound dog racing, thoroughbred horse & harness racing, Jai-Alai), Mobile Wagering (wireless gaming on handsets for sports betting), Poker (card rooms, poker on TV), Slots & Electronic Gaming Machines, Sports Betting (casino sportsbooks, March Madness, NASCAR car races, Super bowl), Table Games (Black Jack, roulette, RFID-embedded casino chips to track players’ gambling patterns & activities), and Video Lottery Terminals. Find State-by-state data (gaming commissions and regulatory agencies, greyhound & thoroughbred racing, lottery sales & per capita spending, video lottery terminals).  Plus, profiles of key gaming & wagering corporations. 
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 

Hotels & Resorts 2007  (Providence Campus)
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What are the top issues facing the U.S. lodging industry in 2007 & 2008?  Labor shortage of qualified and skilled employees, changing travel patterns, keeping up with technology, and consumers confused by brand proliferation.  Chapter 5 covers Geodemographics (geographic analysis): Top U.S. metropolitan areas are ranked by room revenues, occupancy rates, and related hotel statistics.  Other chapters report on all types of lodging from bed & breakfasts (B&B’s), budget motels, to luxury resorts and timeshares.  Trends? Green & Socially-Responsible Hospitality, Guest Amenities (accommodations for pet owners, fitness facilities, high-speed Internet access, spas, premium or upgraded bedding), Events & Special Packages, Accomodations for Female Business Travelers, All-Girl Getaways, “Mancations”, and Hotel Waterparks.  Chapter 19 covers Food & Beverage Operations, Catering, and Fine Dining in Hotels.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 


Leisure Market Research Handbook 2007 (Providence Campus)
on campus | off campus

Market research explores how “consumers spend their non-working time and discretionary income” on leisure activities and hobbies.  Statistics on expenditures and participation, market characteristics, trends, and demographics!  Look at consumer’s use of time such as the impact of Internet use on leisure activities, multitasking, time use by Teens and Tweens, plus the psychology of leisure (crave for luxury, psychology of fads).  Numerous and unique markets include Ballroom Dancing, Book Clubs, Catering to the Pet Market (pet-friendly hotels, retailers & malls), Continuing Education (a lifelong pursuit of learning), Culinary Arts & Tourism (cooking schools—Johnson & Wales University, food TV), Do-It-Yourself Projects (DIY versus DIFM), Games (poker, sudoku, video), Gambling (casino markets, online gambling), Online Activities (blogs, personal websites), Spas, Spectator Sports (American sports fan, extreme sports, ticket prices & fan cost index), Theme Experiences (experiential travel—buying “experiences”), Transition To Digital Photography, Wellness & Fitness Marketplace (seeking the fountain of youth). 
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 


Restaurant & Foodservice Market Research Handbook 2008 (Providence Campus)
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The restaurant and foodservice industry is a $558 billion market and employs over 13.1 million people according to the National Restaurant Association (NRA).  “More than 90% of graduates who spend up to $50,000 a year to attend culinary schools find jobs in the industry” (2007 National Survey of Post Secondary American Culinary Programs).  See statistics for restaurant sales state-by-state and for major cities, as well as customer demographics.  A chapter on “socially responsible dining” discusses eco-friendly operations, animal welfare issues, and charitable activities.  Keep up with the latest trends in menus, daypart analysis (including snacks and late-night), takeout, price promotions, interactive (online) promotions, reservations policies, and online/mobile ordering.  Over 300 restaurant chain websites are analyzed to guide restaurateurs who are planning next-generation websites.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.  


Retail Business Market Research Handbook 2006 (Providence Campus)
on campus | off campus

Market research looks at the U.S. Retail sector. Chapters look at how, why, and where consumers shop. Many types of merchandise and stores are discussed such as Catalog & Mail-Order Retail, Chain Department Stores, Closeout & Off-Price Chains, Convenience Stores, Discount Stores & Supercenters, Dollar Stores, E-Commerce, Resale & Thrift Stores, Television Home Shopping, and Warehouse Clubs. Key seasonal and holiday markets include Back-to-School, Bridal & Wedding Market, Christmas Holiday Shopping. Latest trends covered include Counterfeit Goods, Gift Cards, Kiosks & Self-checkout Transactions, and Multi-channel Retail.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode. 


Sports Marketing 2008 (Providence Campus)
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The sports business marketplace is estimated at $185 billion!  “Marketers increasingly use sports as a promotional vehicle.”  Topics cover advertising (athlete endorsements, naming rights & advertising signage in stadiums & arenas), concessions/foodservice at sports venues, licensing memorabilia, sporting goods, sports online via the web and broadcast through TV & radio. Team sports cover the professional major leagues, collegiate & high school sports.  Individual sports include golf, boxing, car racing (INDY, NASCAR), horse racing, martial arts, marathons & triathlons, poker, video gaming, and world wresting.  Global sports cover the Olympics, Tour de France, and World Cups.  Who makes up the “fan base”?  See fan demographics for many types of sports. 
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
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Travel & Tourism Market Research Handbook 2008 (Providence Campus)
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Travel expenditures in the United States are projected at $777.2 billion for 2008 according to the Travel Industry Association (TIA).  Key areas of the travel market are covered: Air travel, business travel, casinos, car rental agencies, cruises, golf travel, hotels, leisure & family travel, museums & historical attractions, romantic destinations, seasonal travel, theme parks & festivals, and traveler shopping.  See tourism statistics (visitors & expenditures) state-by-state and for major cities and tourist destinations.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.

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