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Advertising Redbooks.com (All Campuses)
on campus | off campus

How do businesses advertise their services or products, which ad agencies do they use, and how much do they spend annually on advertising? This directory lists nearly 18,000 U.S. & international public & private companies who spend at least $200,000 annually on advertising with names of their competitors. Look up profiles of ad agencies and brand names (91,000).
NOTE: If you are temporarily unable to access Advertising Redbooks because the connection is busy, please try again. Only a limited number of users may access Redbooks at the same time. More information

Business & Company Resource Center (All Campuses)
on campus | off campus

Company profiles include (where available) company histories, chronologies, business rankings, financials, investment reports, products and brands, lawsuits and claims. Plus, business/management articles, industry overviews, and links to industry-specific associations.

Business Source Complete (All Campuses)
on campus | off campus

Valuable company profiles from Datamonitor with SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) where available, industry profiles, market research reports, case studies, country economic reports, and business/management articles.

First Research from Dun & Bradstreet (Denver, No. Miami, Providence Campuses)
on campus | off campus

In-depth industry research for over 300 industries; each includes 15 types of financial ratios with definitions and formula to calculate them. And, link to “Call Prep Questions” to prepare for job interviews in an industry! See also the “States & Provinces” tab and a clickable map for monthly updates of industry, economic, employment, and real estate data & trends for each of the 50 U.S. states.

General BusinessFile ASAP (All Campuses)
on campus | off campus

A subset of its parent database Business & Company Resource Center, it contains selective full text on such topics as analyses of company performance, industry events, and the latest trends in management, economics, and politics.

Hoover’s Academic Online (Charlotte Campus)
on campus | off campus

In-depth information for 43,000 U.S. & international public and top private companies. Find a company’s corporate history, financials, SEC Filings in annual reports, stock market data, products/operations, company news updates, and key executives. Special features include the popular “Competitive Landscape.”
NOTE: "Expanded Access Needed" indicates that some industry data is not available through the University's academic subscription and may be purchased as pay-per-views.
More information

IBISWorld with Global Reports (Denver, No. Miami, Providence Campuses)
on campus | off campus

International industry market research! 700+ U.S. industries and over 80 global industries. See Key Statistics for 5 years of financials with ratios. Sections on Key Competitors, Segmentation, and Outlook include graphs and tables. More information

MarketResearch.com Academic (Denver, No. Miami, Providence Campuses)
on campus | off campus

In-depth reports for numerous industries include demographics, market trends, growth & shares, forecasts, analysis of major brands, new product introduction trends, consumer trends & buyer behavior. See reports specific to industries covered in JWU’s programs: Food & Beverage, Food Service & Hospitality, Travel & Leisure, Retailing, Technology & Media.

MRI+ Internet Reporter (Denver and Providence Campuses)
on campus | off campus

Market studies containing consumer demographics are used to describe the "readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites.
ACCESS: You will first need to set up your own account with your Johnson & Wales email address and a password of your choice. More information

NeighborhoodScout (Premium) (All Campuses)
on and off campus

Demographics and neighborhood lifestyles data for all 50 states, all 16,464 cities and towns, and all 61,500 neighborhoods covering the entire United States. Are you planning to open a business, move across town or across the country? This is a useful tool for market research analysis and relocation.
ACCESS: Please ask for assistance to log on by either visiting or calling the JWU Library at your campus. Staff will ask you for your library barcode numbers along the bottom of your JWU photo ID. Also, you must "Sign In" to set up your own username & password account in order to access all of the content. More information

R.K. Miller’s Marketing Research Handbooks (All Campuses)
on and off campus

Updated annually, in-depth industry information in e-book titles such as Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare; Hotels & Resorts; Leisure Market; Restaurant & Foodservice; Retail Business; Sports Marketing; and Travel & Tourism.

RMA's (Risk Management Assoc.) eStatement Studies (Providence Campus)
on campus | off campus

19 financial statement ratios for 740+ industries are listed within the balance sheet (financial position), income, and cash flow statements. 5 years of current and comparative historical data and 4 years of trend data are exportable into Excel.
NOTE: Content linked from "List of Industry Reports" and "Call Briefs" within eMentor is not available to JWU or other universities at this time; the eMentor feature is only available to corporations. More information

SBRnet (Sports Business Research Network) (All Campuses)
on campus | off campus

Sports marketing research statistics! Consumer expenditures on sporting goods, athletic apparel, attendance at sporting events, TV viewership and Internet usage. Directories with contact information for professional sports teams, sports organizations & trade associations, and sporting goods vendors, plus full-text articles in professional trade publications. More information

SRDS (Standard Rate & Data Service) Titles: ConsumerMagazine Advertising Source, Interactive Advertising Source, Local Market Audience Analyst, Newspaper Advertising Source, Radio Advertising Source, and TV & Cable Source (Denver and Providence Campuses)
on campus | off campus

What would it cost to advertise your business or service in magazines, newspapers, radio, television, or websites? Find ad rates, circulation figures, demographics of your targeted audience, contact information for publishers/sales, and submission requirements. Use the popular Local Market Audience Analyst to look at people’s lifestyles in specific areas of the U.S.—what do people spend their money on around the country?
NOTE: At the welcome page “Click here to access SRDS Services” to connect to JWU’s subscribed titles.

Updated 8/09

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