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A
Academic
Search Premier
on campus | off campus
Scholarly, multi-discipline database providing full
text journal coverage for nearly all academic areas of study, including
social sciences, humanities, education, computer sciences, engineering,
language and linguistics, arts & literature, medical sciences, ethnic
studies, etc.
Advertising Redbooks.com (Providence Campus)
on campus | off campus
How do businesses advertise their services or products—billboards, branded entertainment/ events, catalogs, email, magazines & newspapers, mobile transit (busses, trucks), radio, sweepstakes, telemarketers, T.V., Web, Yellow Pages? Which ad agencies do they use, and how much do they spend annually on advertising? The Redbooks.com directory lists nearly 18,000 U.S. & international public & private companies who spend at least $200,000 annually on advertising, 19,000 profiles of ad agencies with their corporate clients, and 91,000 brand names. You can limit your search of advertisers and agencies by state, country, or other criteria. Otain basic data such as a business description, contact info, plus a list of competitors! Enter the company name of an advertiser or agency OR:
• To search for companies within a specific industry such as apparel,
computers, financial services, food retailers, hotels, restaurants, travel:
See “For Advertisers” and select from the drop-down list under “Bus. Classification.”
• To search for ad agencies by their area of specialization such as event planning & marketing, fashion/apparel, food service, leisure, sports marketing, travel & tourism: See “For Agencies” and select from the drop-down list under “Agency Specialization.”
• IMPORTANT: Please click on "Logout" when you are finished. Only a limited number of users can access Redbooks at the same time. If you are temporarily unable to access Redbooks because the connection is busy, please try again.
Apparel Market Research Handbook 2006 (Providence Campus)
on campus | off campus
The U.S. apparel market is analyzed. Chapters cover Accessories (footwear, jewelry, leather & luggage), Athletic Apparel, Infant and Toddler Clothing, Women’s & Men's Apparel, Tween to Teen Apparel, Plus-size Apparel, Sportswear, and Swimwear. Key markets are assessed such as Baby-Boomers, Back-to-School, Catalog and Online Markets, and Christmas Holiday Shopping. Other chapters cover Advertising, Capital Expenditures & New Stores, Designer Brands, Licensed Apparel, Profiles of Key Retailers, and Recent Market Trends & Outlook.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
B
Beverages Market Research Handbook 2008 (Providence Campus)
on campus | off campus
The U.S. beverage industry is a $300 billion market, and the average person in America consumes 192.0 gallons of beverages annually according to the Beverage Marketing Corporation. Learn more about the U.S. market for refreshment and nonalcoholic beverages (bottled water, coffee, tea, energy and sports drinks, soda), alcoholic beverages, beverage-focused leisure (wine & beer festivals, winery & brewery tours), data on consumption trends, consumer spending, demographics, and market trends for all beverage segments.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
Biography
Resource Center
on campus | off campus
Biographies of people worldwide in many fields throughout
history: artists, authors, business and government leaders, chefs, historical
figures, politicians, popular entertainers, scientists, sports figures,
and people currently in the news. Search for people based on nationality,
ethnicity, occupation, gender, and birth or death year.
Business & Company Resource Center
on campus | off campus
Company profiles include (where available) company
histories, chronologies, rankings, financials, investment reports, products and
brands, suits and claims, industry overviews, plus links to business news articles. Search for detailed company and industry news and information.
Business
Source Premier
on campus | off campus
Selective full-text articles from international
business journals cover all disciplines of business and include: Accounting,
economics, finance, marketing, personnel management, management information
systems (MIS), and production and operations management (POM). Plus,
you can link directly to full-text Company Profiles from Datamonitor,
Country Reports, Industry Reports, Market Research Reports, and SWOT
analyses (Strengths, Weaknesses, Opportunities, Threats).
C
Casinos 2007 (Providence Campus)
on campus | off campus
A comprehensive look at all kinds of casinos: “Combined, the gross gaming revenues of 512 casinos in the U.S. in 2006 were $58.6 billion.” Explore Canadian, Caribbean, Commercial, Cruise & Offshore, Land-based, Racetrack/Racinos, Riverboat or Dockside, and Tribal casinos. State-by-state statistics, where available, compare the number of casinos & their square footage, bingo seats, gaming machines & gaming revenue, poker tables, slot machines & slot revenue, and table games. Other areas of casinos include their Entertainment (boxing & ultimate fighting, Las Vegas shows), Lodging (casino hotels, state-by-state), Nightlife (nightclubs & “ultralounges”), Restaurants (celebrity chefs), and Retail Stores, and Amenities (amusement parks & roller coasters, golf, marinas, museums, and spas). Casinos are also a destination for conventions & meetings (convention facilities, state-by-state). Check out Casino Destinations (reasons for visiting & frequency, gaming behavior & budgets, entertainment, visitor demographics). How do casinos market themselves (cash services, loyalty programs, comps & promotions, junkets)? What are the customer/player demographics (high rollers, diversity)? Plus, profiles of major casino corporations.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
Consumer Behavior 2008 (Providence Campus)
on campus | off campus
“Why do consumers buy and what influences their purchasing decisions?” American lifestyles are changing (the 24/7 hour society, the online world, and the impact of tech trends at home and at work). Demographics accompany various consumer groups organized by gender, age (Baby boomers, Generation X, Millennials), ethnicity, income level, and consumers with disabilities). Timely chapters cover customer concerns such as product safety and green consumerism.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
Consumer Use of the Internet & Mobile Web 2008 (Providence Campus)
on campus | off campus
$350 billion is spent annually on Internet content, access, e-commerce, and online advertising! This handbook looks at Internet use and expenditure in the U.S. Online activities are wide-ranging and include social networking (Facebook, MySpace), blogs, podcasts, banking & finance, entertainment, gambling, job hunting, hobbies (culinary arts, genealogy), house hunting, shopping, travel planning, and reference websites that are educational and health-related. Find demographics about online users and how they stay connected through wireless Internet access and mobile devices such as cellphones, and PDAs (Personal Digital Assistants).
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
CountryWatch (Premium) (Charlotte, No. Miami, Providence Campuses)
on campus | off campus
192 countries are covered in a variety of timely reports and include:
• Country Review is updated once a year or as major events occur. From the sidebar, choose from 6 “Overviews” to select specific information including the examples below: COUNTRY (key data, maps), ECONOMIC (key sector data—tourism statistics), ENVIRONMENTAL, INVESTMENT (foreign investment climate, taxation), POLITICAL (biographies of leaders, history, human rights), SOCIAL (cultural etiquette do’s and taboos for business travelers, status of women, travel guide—checklist & tips).
• CountryWatch Data gives you 10 years of in-depth country statistics, where available. Scroll through the list of individual data items, or checkmark "Use Category Filters” to select from 5 groups of data: CULTURAL (education, life expectancy/disease, population demographics, religion, standard of living). ECONOMIC SECTOR DATA (crops, energy, forestry, manufacturing, meat, metals, services). ENVIRONMENTAL (greenhouse gases). MACROECONOMICS (employment, external debt, fiscal balance, GDP, money & inflation, sector employment, stock market, trade balance). PHYSICAL (country data, land characteristics). Statistical results for all 5 categories are displayed as tables which can be downloaded into an Excel spreadsheet.
• CountryWatch Map Gallery offers thematic and political/physical maps.
• Country Wire is updated daily as news stories become available from wire services across the globe and provides various cultural and political points of view.
• Intelligence Briefings are updated weekly to inform you of significant political events around the world.
CQ Researcher (Charlotte Campus)
on campus | off campus
Contains comprehensive reporting and analysis on issues in the news. It is noted for its coverage of health, social trends, criminal justice, international affairs, education, the environment, technology, and the economy. Reports are published weekly in print and online 44 times a year by CQ Press. Each single-themed, 12,000-word report is researched and written by a seasoned journalist. CQ Researcher Online offers access to CQ Researcher reports dating back to 1991.
CultureGrams Online (No. Miami and Providence Campuses)
on campus | off campus
Cultural reports for over 200 countries, all 50 United States, and the Canadian Provinces are updated annually. Create-your-own statistical tables to compare country data, U.S. state data, and the Provinces—select just the categories that interest you.
• World Edition: Over 200 country reports look at customs & courtesies such as gestures & greetings (etiquette do’s & don’ts), economy, food including eating customs and diet/cuisine, general attitudes, geography, government, history, lifestyle (family, dating & marriage), population, religion, and links to a world currency converter. Plus, country statistics for economy, energy, health, life expectancy, literacy, population, transportation, and more.
• States Edition: Explore a state’s economy, geography, government, history time line, and population. State data tables cover education, household size, income, population, and travel time to work.
• Recipe Collection: Five native recipes from each country.
• Famous People: Link to short biographies of famous people in each country around the world. Note: For well-known people in each of the United States, see “States Edition.”
D
Dissertations
on campus | off campus
Dissertations submitted by
Johnson & Wales University graduates of the doctoral Ed. D. program
in Educational Leadership, are available online through the "Current
Research @ Johnson & Wales University" screen in a database from
ProQuest/UMI. Search citations and abstracts and preview the first 24
pages of each JWU dissertation title published since 1999. Note: Authorized
JWU users may download for free the full text of Johnson & Wales
dissertations published since 1999. Please review Downloading Tips below
before ordering and downloading dissertations. more information
E
EBSCO
Animals
on campus | off campus
Basic information about the nature and habitat of familiar
animal species. To browse the list of 127 photos which are available for
select animals, type the letters “fm c” and
click “Search. ” Please note there is a space between “fm”
and “c” and is the database vendor’s code for searching
for images.
Education Research Complete
on campus | off campus
Full-text for over 870 scholarly journals, 71 books, and education-related conference papers. Topics include administration, curriculum instruction, early childhood to higher education, educational specialties (multilingual education, health education, and testing), funding, policy, and related social issues.
Thesaurus: To find relevant articles you can also browse from a list of approved subject headings such as “MENTORING in education,” “EDUCATIONAL tests & measurements.” Checkmark then “Add” to combine thesaurus headings with your other search terms.
Or, checkmark then “Search” to link directly from thesaurus headings to related articles. Note: When using the thesaurus you will also need to “Refine Search” and checkmark “Full Text”, if you wish to limit your articles to those available at Johnson & Wales.
Emerald Management Extra 110 (Charlotte and Providence Campuses)
on campus | off campus
Primarily,
the full text of management-related articles in various fields including Accounting,
Education, Healthcare, Hospitality, Human Resources and Professional Development,
Library Services and Information Management, Marketing, Nutrition and Food Science.
Entertainment, Media & Advertising Market Research Handbook 2007
(Providence Campus)
on campus | off campus
Industry trends in 2007? Parts II & IV look at Media & Advertising and Marketing & Promotion. All forms of media are covered including Cable & Satellite Services (Internet Protocol TV, Pay-per-view, Video-on-demand, VoIP ‘Voice-over Internet Protocol’), Consumer Magazines, Newspapers Online, College Newspapers, Internet, Mobile Media, Broadcast versus Satellite Radio, and Digital TV. How do you promote your corporate image and also practice corporate social responsibility? Learn more about “green initiatives” & marketing and socially-conscious ad agencies. Other chapters cover Branding & Naming Rights (colleges, convention centers, sports venues, shopping malls, hospitals). Part III covers Entertainment and includes Consumer-Generated Content via the Internet (MySpace, YouTube, blogs, podcasts), Top Tours, Video Gamer Demographics, and Illegal Downloading/Music Piracy.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
ERIC Education
on campus | off campus
A national information
system designed to provide ready access to an extensive body of education-related
literature.
F
Facts on File Reference Suite
on campus | off campus
Reports on
controversial topics, current events, statistics, health, science, and controversial issues. Contains full-text news backfile to 1980, archive coverage from 1970-1979, and coverage of historic
events going back to 1940.
FirstSearch (Dissertation Abstracts,
ERIC, MEDLINE, and more)
(Providence Campus)
on campus only
Primarily for graduate
degree programs, it offers abstracts of journal articles which may be
obtained through the University Library's Interlibrary Loan Services. Use the tab "List All Databases" to access a subscribed database from
the list. Restricted to the Johnson & Wales University community, Providence. See a Reference Librarian for an authorization number and password to
log onto FirstSearch.
Funk & Wagnalls New World Encyclopedia
on campus | off campus
Over 25,000 entries cover a
wide variety of subject areas. Country information and brief biographies of both historical and contemporary
figures are available. A limited number of photos, diagrams, and charts
are also included with selective topics such as math formulae, equations,
and chemical compounds. To browse the complete list of 86 images that
are available, simply check mark “Images Available”
and click “Search.”
G
Gaming & Wagering 2007 (Providence Campus)
on campus | off campus
“U.S. consumers spent $131.6 billion on legal gaming & wagering in 2006...” in all types of gaming activities: Bingo, Casinos (land-based, racinos, riverboat, tribal), Lotteries (multi-state mega-jackpot games), Online Gambling (demographics of online gamblers, online sports betting, online poker), Parimutuel Handle (greyhound dog racing, thoroughbred horse & harness racing, Jai-Alai), Mobile Wagering (wireless gaming on handsets for sports betting), Poker (card rooms, poker on TV), Slots & Electronic Gaming Machines, Sports Betting (casino sportsbooks, March Madness, NASCAR car races, Super bowl), Table Games (Black Jack, roulette, RFID-embedded casino chips to track players’ gambling patterns & activities), and Video Lottery Terminals. Find State-by-State data (gaming commissions and regulatory agencies, greyhound & thoroughbred racing, lottery sales & per capita spending, video lottery terminals). Plus, profiles of key gaming & wagering corporations.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
General
BusinessFile ASAP
on campus | off campus
Analyses of company performance, industry events,
and the latest trends in management, economics, and politics. Access trade
publications, newspapers, and journal articles.
H
Health & Wellness
Resource Center
on campus | off campus
Journal articles plus documents from
medical dictionaries, encyclopedias,
and directories.
Health
Reference Center Academic
on campus | off campus
Selective full-text articles on: Fitness,
Pregnancy, Medicine, Nutrition,
Diseases, Public Health, Occupational Health and Safety, Alcohol and
Drug abuse, HMOs, Prescription Drugs, and more.
Hoover’s Academic Online (Charlotte and Providence Campuses)
on campus | off campus
COMPANIES: In-depth information for 43,000 U.S. & international public and top private companies.
• Under Browse Company Record, link to Competitive Landscape
(compare a company’s data with 3 of its top competitors within the same industry), corporate history, financials including historical, SEC Filings (easy-to-view annual reports), stock market data, products/operations, company news updates, key executives, and more. See Data Definitions for an explanation of financial terms such as different types of ratios.
• Under Company Record Tools, link to Build a Custom Report. Select and display company data in PDF or HTML formats to use in presentations, job interviews, or marketing research.
INDUSTRIES: For short overviews select First Research Industry Profiles, which are organized under 11 categories: Construction & Real Estate, Finance & Insurance, Food & Agriculture, Healthcare, Manufacturing, Public Services/Education/Recreation, Retail, Services, Technology & Communications, Transportation/Energy/Storage, and Wholesale.
NOTE: "Expanded Access Needed" indicates that some industry data is not available through the University's academic subscription and may be purchased as pay-per-views.
Hospitality & Tourism Complete
on campus | off campus
Full-text articles from over 200 international
publications. Scholarly research and industry news relating to all areas
of hospitality, travel, & tourism globally. Coverage includes baking & culinary
arts, business travel, computer technology, demographics & statistics,
development and investment, event management, food & beverage (safety,
science, service), gaming and casinos, hospitality law, hotel management & administrative
practices, leisure studies, market trends, meetings, nutrition, restaurants,
and more. Where available, country-specific information is provided
by the Economist Intelligence Unit (EIU) and Datamonitor. Note: To find
a complete country report from Datamonitor, type the name of a country
plus the words “country profile” within the same search box,
for example, Belgium country profile. Over 125 in-depth country profiles
appear in PDF report format up to 20+ pages in length. Look up a country’s
key facts, economy, geography, politics & government, population
demographics, major trading partners, and more.
Hotels & Resorts 2007 (Providence Campus)
on campus | off campus
What are the top issues facing the U.S. lodging industry in 2007 & 2008? Labor shortage of qualified and skilled employees, changing travel patterns, keeping up with technology, and consumers confused by brand proliferation. Chapter 5 covers Geodemographics (geographic analysis): Top U.S. metropolitan areas are ranked by room revenues, occupancy rates, and related hotel statistics. Other chapters report on all types of lodging from bed & breakfasts (B&B’s), budget motels, to luxury resorts and timeshares. Trends? Green & Socially-Responsible Hospitality, Guest Amenities (accommodations for pet owners, fitness facilities, high-speed Internet access, spas, premium or upgraded bedding), Events & Special Packages, Accomodations for Female Business Travelers, All-Girl Getaways, “Mancations”, and Hotel Waterparks. Chapter 19 covers Food & Beverage Operations, Catering, and Fine Dining in Hotels.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
L
Leisure Market Research Handbook 2007 (Providence Campus)
on campus | off campus
Market research explores how “consumers spend their non-working time and discretionary income” on leisure activities and hobbies. Statistics on expenditures and participation, market characteristics, trends, and demographics! Look at consumer’s use of time such as the impact of Internet use on leisure activities, multitasking, time use by Teens and Tweens, plus the psychology of leisure (crave for luxury, psychology of fads). Numerous and unique markets include Ballroom Dancing, Book Clubs, Catering to the Pet Market (pet-friendly hotels, retailers & malls), Continuing Education (a lifelong pursuit of learning), Culinary Arts & Tourism (cooking schools—Johnson & Wales University, food TV), Do-It-Yourself Projects (DIY versus DIFM), Games (poker, sudoku, video), Gambling (casino markets, online gambling), Online Activities (blogs, personal websites), Spas, Spectator Sports (American sports fan, extreme sports, ticket prices & fan cost index), Theme Experiences (experiential travel—buying “experiences”), Transition To Digital Photography, Wellness & Fitness Marketplace (seeking the fountain of youth).
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
LexisNexis Academic
on campus | off campus
A news, business, and legal information service with full-text
access to nearly 6,000 newspapers, magazines, journals, and reference
sources. Includes access to law reviews, court opinions, and federal and
state statutes.
Literature
Resource Center
on campus | off campus
Comprehensive coverage of American and international
authors from all time periods writing in such genres as drama, history,
journalism, novels, poetry, and short stories. Includes authors' biographies,
literary criticism, overviews of literary works and summaries of plots,
plus links to authoritative Internet websites on an author's life and
works. Special features: Explore the "Literary-Historical Timeline" to
learn about the influential movements and historical events which occurred
during an author's lifespan. Look up definitions of literary terms in
the "Encyclopedia of Literature. " Link to "Research Guide," the LRC's
Guide to Conducting Literary Research, for examples of how to prepare
a Works Cited page according to MLA style rules. In addition to literary
journals, the Literature Resource Center also includes content from such
popular reference sources as Contemporary Authors, Contemporary Literary
Criticism Select, and Dictionary of Literary Biography.
M
MAS
Ultra - School Edition
on campus | off campus
Biographies, book reviews, articles from popular general
interest magazines, and the full text of reference books (including Columbia Encyclopedia,
CIA World Fact Book, World Almanac & Book of Facts), primary source documents, health
and science-related pamphlets, and an image collection of photos, maps and flags.
Military & Government Collection
on campus | off campus
Current news pertaining to law enforcement and all branches
of the military is covered in military titles, trade publications, newsweeklies, and pamphlets.
MRI+ Internet Reporter (Denver & Providence Campuses)
on campus | off campus
Market studies containing consumer demographics
are used to describe the "readers, viewers, or listeners of various
media such as magazines, TV, radio, and Websites. " Comparative
data can found under "Pocketpieces: Top-Line Reports. " Note:
You will first need to set up your own account with your Johnson & Wales email address and a password of your choice.
more information
N
NetLibrary
on campus | off campus
An archival collection of over 4,000 online books on a variety of topics,
most of which were presented for each topic. "Viewpoint essays" and full-text magazine and newspaper articles provide up-to-date coverage of timely issues. Statistical tables, primary documents such as government publications, and photographs are available for many topics as support for a particular point of view. published from 1980 through 2001 and are now in the
public domain. Search for a book, or select “See our collection
of ebooks” to browse through the complete list of book
titles. To customize your online reading experience, “Create a Free
Account” and log in with your username and password of your choice. A personal account lets you create a list of Favorites (titles to read
for future reference) and make notes about a book.
O
Opposing
Viewpoints
on campus | off campus
Current event topics and controversial social issues—the facts, as well as the arguments, are presented for each topic. "Viewpoint essays" and full-text magazine and newspaper articles provide up-to-date coverage of timely issues. Statistical tables, primary documents such as government publications, and photographs are available for many topics as support for a particular point of view.
P
Plunkett
Research Online
on campus | off campus
Valuable industry information for students and
job seekers in various fields including Advertising & Branding;
Airlines, Hotel & Travel; Apparel & Textiles; Banking; Biotechnology;
Computers & Software; Consulting; Entertainment & Media; Food & Beverage
Industry; Health Care; Investment; Retail; Sports Industry; Transportation,
Supply Chain & Logistics; Telecommunications; Wireless, Cellular,
Wi-Fi & RFID. Each type of industry gives you market research & trends,
statistics, company profiles, names of associations within specific
industries and occupations, and a glossary of industry-specific terms
with their definitions.
• Under "Industry Research Centers" see “Job Seekers Resources & Tools” to
check the U.S. job market and trends among American employers, link to major
job search engines, learn how to use your college placement office and
library to research a company and its industry before a job interview,
with tips for applying to jobs online. Use the current edition of Occupational Outlook
Handbook to look up job titles, training, education, and other
qualifications needed for hiring and advancement, earnings/salaries, and a general
description of job duties and working conditions.
Providence Journal-Bulletin Full-Text (Providence Campus)
on campus | off campus
Full
text articles from Rhode Island's leading newspaper.
R
Regional
Business News on campus | off campus
Selective business journals, newspapers, and newswires
within the U.S. Full-text titles include "Banking Wire", "Business CustomWire",
"Business Times -- Connecticut", "Business West" (western Mass. ),
"ColoradoBiz", "Crain's Chicago Business", "Crain's New York Business",
"Fairfield County Business Journal", "Finance CustomWire", "Las Vegas
Business Press", "Money Management", "Mortgage Line", "Long Island Business
News", "Orange County Business Journal" (Calif. ), "Westchester County
Business Journal", "CNN Money Morning" and CNNfn's "Biz", "The Flipside",
"Market Call", "Money & Markets", and "The Money Gang". Use the
"Publications" tab to look for recent issues of publications within specific
regions of the U.S. See also databases LexisNexis and the Providence Journal-Bulletin
Full-Text for regional news coverage.
Restaurant & Foodservice Market Research Handbook 2008
(Providence Campus)
on campus | off campus
The restaurant and foodservice industry is a $558 billion market and employs over 13.1 million people according to the National Restaurant Association (NRA). “More than 90% of graduates who spend up to $50,000 a year to attend culinary schools find jobs in the industry” (2007 National Survey of Post Secondary American Culinary Programs). See statistics for restaurant sales state-by-state and for major cities, as well as customer demographics. A chapter on “socially responsible dining” discusses eco-friendly operations, animal welfare issues, and charitable activities. Keep up with the latest trends in menus, daypart analysis (including snacks and late-night), takeout, price promotions, interactive (online) promotions, reservations policies, and online/mobile ordering. Over 300 restaurant chain websites are analyzed to guide restaurateurs who are planning next-generation websites.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
Retail Business Market Research Handbook 2006 (Providence Campus)
on campus | off campus
Market research looks at the U.S. Retail sector. Chapters look at how, why, and where consumers shop. Many types of merchandise and stores are discussed such as Catalog & Mail-Order Retail, Chain Department Stores, Closeout & Off-Price Chains, Convenience Stores, Discount Stores & Supercenters, Dollar Stores, E-Commerce, Resale & Thrift Stores, Television Home Shopping, and Warehouse Clubs. Key seasonal and holiday markets include Back-to-School, Bridal & Wedding Market, Christmas Holiday Shopping. Latest trends covered include Counterfeit Goods, Gift Cards, Kiosks & Self-checkout Transactions, and Multi-channel Retail.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
S
Safari
Tech Books Online (Providence Campus)
on campus | off campus
E-book titles specific
to computers and information technology for IT professionals, programmers,
and students. Safari coverage includes Certification, Databases, Desktop
Applications & Publishing, e-business, Enterprise Computing, Graphics,
Hardware, Markup Languages used in Web Authoring & Design, Networking,
Operating Systems, Programming, Security, Software Engineering, and Web
Administration. Click on the tab "My Bookshelf" to display
the list of JWU's subscribed e-book titles. Read books from cover
to cover, or use a book's hyperlinked "Table of Contents"
to read just those chapters of interest to you.
• IMPORTANT: Please click on "Logout" when you are finished. Only a limited number of users can access Safari at the same time. If you are temporarily unable to access Safari because the connection is busy, please try again.
SAGE Journals Online (Premier) (Providence Campus)
on campus | off campus
460 full-text journals from 1999-current in Business, Humanities, Life Science, Medicine, Physical Science, Social Science, and Technology! Specific topics are covered in wide-ranging areas such as Area Studies (Africa, Asia, Pacific), Communication (Consumer Behavior, Journalism, Marketing, Media), Computer Science, Criminology, Economics, Education (Assessment & Methods, Teaching, Theory & Practice), Health Science, Information Science (Librarianship), Management, Political Science, Psychiatry (Disorders: Addiction, Eating, Personality), Psychology, Religions, Research Methods (Statistical Theory & Tests), Sociology (Addictions, Culture). Quick and Advanced Search screens: Enter your search terms and checkmark “SAGE Content Available to Me” to limit your articles to those available at JWU. Use the "Browse" tab to display a title list of journals available to JWU, or a list of topics by subject area/discipline. Articles in PDF format give you illustrations, graphs, charts, and photographs included in the original print article.
Science Resource Center (Denver Campus)
on campus | off campus
This in-depth science database provides access to 2.5 million full-text articles on hundreds of science topics, such as biology, chemistry, physics, earth science, math, environmental science, life science, medicine, space science, computer science, technology, history of science, science and society, science as inquiry, science-related biographies and more. Articles are organized by content type: reference, magazines, academic journals, newspapers, multimedia, and websites.
SocINDEX with Full Text (Denver and Providence Campuses)
on campus | off campus
Full text for 547 journals, 720 books, and over 6,000 conference papers. In-depth coverage of sociology and related areas of study. These professional disciplines include Criminology & Criminal Justice, Ethnic & Racial studies, Gender Studies, Marriage & Family, Political Sociology, Religion, Social Development, Social Psychology, Socio-cultural Anthropology, Sociological Research & Theory, Substance Abuse & Other Addictions, and Violence. To find additional literature by an author in their area of expertise, click on the author’s name within a citation. See also “Author Profiles” for biographical and bibliographic information about an author’s subject expertise and link directly to their publications.
Sports Marketing 2008 (Providence
Campus)
on campus | off campus
The sports business marketplace is estimated at $185 billion! “Marketers increasingly use sports as a promotional vehicle.” Topics cover advertising (athlete endorsements, naming rights & advertising signage in stadiums & arenas), concessions/foodservice at sports venues, and licensing memorabilia. Team sports cover the professional major leagues, collegiate & high school sports. Individual sports include golf, boxing, car racing (INDY, NASCAR), horse racing, martial arts, marathons & triathlons, poker, video gaming, and world wresting. Global sports cover the Olympics, Tour de France, and World Cups. Who makes up the “fan base”? Fan demographics are included for many types of sports.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
SRDS Titles: Consumer Magazine Advertising Source, Interactive Advertising Source, Newspaper Advertising Source, Radio Advertising Source, and TV & Cable Source (Providence Campus)
on campus | off campus
What would it cost to advertise your business or service in various media formats (magazines, newspapers, radio, television, websites)? Find standardized ad rates, circulation figures, demographics of your targeted audience where available (age, gender, education level, marital status, special interests), contact information for publisher/sales, and requirements for submission depending on the type of media. At the welcome page “Click here to access SRDS Services.” All 5 subscribed titles are listed in two locations: Under “My Services” and in the “Go To” drop-down menu. How-to-use service guides are available in PDF format for several titles.
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Travel & Tourism Market Research Handbook 2008 (Providence Campus)
on campus | off campus
Travel expenditures in the United States are projected at $777.2 billion for 2008 according to the Travel Industry Association (TIA). Key areas of the travel market are covered: Air travel, business travel, casinos, car rental agencies, cruises, golf travel, hotels, leisure & family travel, museums & historical attractions, romantic destinations, seasonal travel, theme parks & festivals, and traveler shopping. See tourism statistics (visitors & expenditures) state-by-state and for major cities and tourist destinations.
ACCESS: Please ask for assistance to log on by either visiting or calling the Downcity Reference Desk (401-598-1121) or Harborside Reference Desk (401-598-1466).
You will be asked to give your JWU-Providence Library barcode.
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Value Line (Denver and N. Miami Campuses)
on campus | off campus
A comprehensive source of information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy. Includes one-page company reports, index of all stocks, economic and stock market forecasts, reviews of stocks, model portfolios, and financial and stock market statistics.
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Wall Street Journal
through ProQuest
on campus | off campus
Selective, full-text newspaper articles are available from the world's
leading financial newspaper. Updated daily, content covers companies,
people, products, and geographic areas. Coverage is from 1984 to present;
images are not available.
Westlaw (Providence Campus)
on campus | off campus
Legal database containing full-text federal & state case decisions, statutes,
and other legal resources. Use is restricted to students registered in
the Legal Studies program at Johnson & Wales University.
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